Business Over Beer
#57. | Athletic Brewing Founder Bill Shufelt Part 1 | All of the Flavor With None of the Alcohol | #BrewWithoutCompromise

#57. | Athletic Brewing Founder Bill Shufelt Part 1 | All of the Flavor With None of the Alcohol | #BrewWithoutCompromise

November 27, 2020

On this episode of the Business Over Beer Podcast, we welcome the Founder of Athletic Brewing Co., Bill Shufelt, who is on the forefront of Non-Alcoholic Craft Brewing.  And make no mistake about it, they are definitely brewing Craft Beer. With almost no innovation in non-alcoholic beer for 25 years, Athletic Brewing created their own process to brew high quality and great tasting beer. 

But brewing great beer is only part of the story because Athletic Brewing has committed themselves to supporting all the communities they serve, by donating time and money to environmental causes, social charities, and to help restaurant employees struggling during the pandemic.  

And this is only Part 1. Prost!


Guest Beer:

Athletic Brewing - Stratford, CT

Oktoberfest, Non-Alcoholic Marzen

"Traditional Marzen, with a base of organic vienna malt, great fall beer once the temperatures start to dip down."


Run Wild, Non-Alcoholic IPA, 35 IBU

"Run Wild is the ultimate sessionable IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing and only 70 calories."


Upside Dawn, Non-Alcoholic Golden Ale, 15 IBU

"Classic craft golden ale. Refreshing, clean, balanced, light-bodied. Aromas subtle with floral and earthy notes. Brewed with premium organic malts from US & Germany along with combo of English and traditional American hops."


Cerveza Atletica, Non-Alcoholic Copper Lager, 15 IBU

"Cerveza Atletica is a refreshing Mexican Light Copper Lager, made with summer time refreshment in mind. A unique blend of Organic German Vienna and Munich malts provide a rich copper hue with an aroma and flavor of delicate bread crust that are balanced with light spicy and floral notes from the noble hop, German Hersbrucker."


In this episode:

  • Bill gave up drinking while training for an ultra marathon, and though he felt great physically, he genuinely missed everything that beer and the beer community stands for.
  • When going out for a great meal or a celebration, often those that don't drink are put into a penalty box and made to feel like something must be wrong with them.  
  • After more than 2 years of researching and business planning, he quit his job, and then realized that no brewers were interested in brewing NA Beer.  
  • Pitched to 120 potential investors, with no beer to sample mind you, and found the right investor partners who understood the vision.
  • They committed from the start that they would not go to market unless it's great beer, not just great NA beer, but real craft beer. 
  • After six months of home brewing, the beer started to taste really good and they began pitching to retail, built the brewery and opened in May 2018.
  • Then opened a new West Coast Brewery in San Diego in May 2020.


Episode Links:

Athletic Brewing

Two for the Trails

Leave No Trace

American Hiking Society

Protect Our Winters

Appalachian  Mountain Club

Green Mountain Club

Yosemite Facelift

National Restaurant Association Employee Relief Fund

Pan-Mass Challenge

Dana-Farber Cancer Institute

#56. Freelance Writer Matt Wastradowski Part 2 | Inspiring Passion for the Pacific Northwest | #NotABoyScout

#56. Freelance Writer Matt Wastradowski Part 2 | Inspiring Passion for the Pacific Northwest | #NotABoyScout

November 20, 2020

This week on Business Over Beer, the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters, it's part 2 of our interview with Freelance Travel Writer, Matt Wastradowski. In this episode, Matt tells us about a few more of his favorite hikes from his book, Moon Pacific Northwest Hiking. Also, we compare Matt the freelance writer to Matt the small business owner, and how the journey he went on, both metaphorical and literal, is the same journey that most small business owners go on. And, we ask Matt if he's ever encountered Sasquatch, you'll have to listen to find out if he has.  



In this episode:

  • Hiking all alone by oneself, as Matt did for much of this book, is a metaphor for what it's like to be an entrepreneur; Some days you feel like you might die, while other days you feel total freedom and empowerment and are surrounded by the most beautiful views in the world.  
  • Much like writing a travel guide, as an entrepreneur and a small business owner, there will always be moments of "What have I done?"  
  • When he started freelancing he thought he would be working less, but turned out he was working so much more.
  • Writing this book was of course hard and draining, but it pales in comparison to those moments of genuine transcendence, excitement and gratitude that he gets to do what he loves.  
  • Matt was not always a big hiker, as a kid he quit the boy scouts because it was too outdoorsy. 
  • It's not just about writing a book, but also about trying to inspire that a passion in others to do something may might think is not possible.
  • After college, he tried several jobs and realized that he was looking for something he was never going to find in a 9-5 job.
  • Writing this book was a fun game of discovery and being able to share that with others to inspire a passion for this region.


Angie's Mystery Beer:

Boulevard Brewing - Kansas City, MO

Whiskey Barrel Aged Imperial Stout, 11.8% ABV, 32 IBU

"Over-the-top but surprisingly approachable, this twist on the classic style starts with several types of malted barley, rye, oats and wheat. Robust flavors of vanilla, espresso, whiskey, chocolate and roasted grain are balanced by hints of date and plum, with just enough hops to round it all out. Roughly one-third of the final blend is freshly brewed beer; the rest is aged for up to a year (or more!) in both first and second use whiskey casks."


Episode Links:

Matt Wastradowski

Follow Matt

Pacific Northwest Hiking

Moon Travel Guides 

NW Escape Experience on The BOB

Derek Baade on The BOB

Jason C. Brown on The BOB 



#55 | Freelance Travel Writer Matt Wastradowski Part 1 | Don’t Antagonize the Rattlesnake | #TravelGuide

#55 | Freelance Travel Writer Matt Wastradowski Part 1 | Don’t Antagonize the Rattlesnake | #TravelGuide

November 13, 2020

This week on The Business Over Beer Podcast, we welcome co-author of Moon Travel Guide's Pacific Northwest Hiking: Best Hikes, Plus Beer, Bites, and Campgrounds Nearby

In this episode, Matt takes us behind the scenes of his two and a half year journey writing this book for Moon Travel Guides, from the pitch and proposal, to the mapping and planning, and ultimately to completing, and writing about, the 75+ hikes, nearly 450 miles, throughout the state of Oregon.


Guest Beer:

Migration Brewing - Portland, OR

Straight Outta Portland Fresh Hop IPA, 7.3% ABV, 69 IBU

"Fresh Outta Portland was brewed with over 100lbs of Indie Hops’ fresh Strata Hops grown at Goschie Farms. These hops came straight from the farm to the brewery, nitrogen frozen, and put directly into the packaging tank. The fresh Strata hops are accompanied by Oregon-grown Chinook and Meridian hops, rounded off with dry hopped Mosaic. The Pale and Vienna malt offer a medium body and clean white head."


Episode Links:

Matt Wastradowski

Follow Matt

Pacific Northwest Hiking

Moon Travel Guides 

The M Agency Gangstas of Hazel Dell

The Portland Timbers

The BOB Happy Hour #7 with Therapy Fitness

Ex Novo Brewing

Level Brewing

Brandon Fralic and Rachel Wood

#54. | The BOB Talks Politics LIVE Special | Vancouver City Councilman Bart Hansen & Business Development Rep James Oneill | #DrinkLocal

#54. | The BOB Talks Politics LIVE Special | Vancouver City Councilman Bart Hansen & Business Development Rep James Oneill | #DrinkLocal

November 10, 2020

In this very special episode of the Business Over Beer podcast, originally broadcast LIVE on facebook on October 22, The Gangsta of Hazel Dell brings a couple members of his posse, Bart Hansen, Vancouver, WA City Councilman and James Oneill, Business Development & Outreach Representative with Columbia Credit Union, to discuss local politics and the state of local business.

During one of the most crucial elections of our time, with record high voter turnouts driven largely by the Presidential Election, there is unprecedented polarization and tribalism created by our national political identities. Now is the time for a renewed focus on local politics, getting involved in our local community and the issues that impact our everyday lives.  


In this Episode:

  • Don't be intimidated by those working in government, they are here to help put citizens in touch with the resources they need. Don't be afraid to reach out. 
  • Local government impacts your everyday life far more than national government.  
  • The council needs to communicate better with the citizens; they can't rely solely on people coming to the council meetings as the means of communicating with the public, so council needs to be out in the community more.
  • Homelessness and Affordable housing are two of the top issues facing Vancouver according to the 2020 survey.
  • There is high satisfaction with public safety in the city.
  • Communication needs to improve between the city and it's citizens, which means not only asking the right questions, but also, actually listening to what folks have to say and formulating committees that have the best representation for the different neighborhood groups.
  • Tribalism has taken over our national politics and national mindset, but when you look your local small communities, there are so many great and positive things happening, people are supporting each other inside the community.  


Guest Beer:

Heathen Brewing - Vancouver, WA

Root Beer of the Gods, Non-Alcoholic


Victor 23 Brewing - Vancouver, WA

Low Visibility, Hazy IPA, 6.8% ABV, 20 IBU

"Juicy aromas of strawberries, papaya, pineapple, and citrus"



Angie's Mystery Beer:

Leinenkugel Brewing Co. - Chippewa Falls, WI

Harvest Patch Shandy, Pumpkin Weiss, 4.2% ABV, 11 IBU

"Satisfy your thirst for autumn with our Leinenkugel’s® Harvest Patch® Shandy. It’s our traditional weiss beer with natural pumpkin spice flavor to give you notes of nutmeg, allspice and clove for a refreshing fall seasonal. It’s crisp and smooth, just like a perfect fall day on the Leinie Side."


Episode Links:

Vancouver City Council

Columbia Credit Union

Portland Wrestling

Thirsty Thursday at Ben's Bottle Shop

Thirsty Thursday at Victor 23 Brewing

Vancouver Navigation Center

Beaches Restaurant and Bar

Main Event

Columbia River Economic Development Council (CREDC)

Public Disclosure Commission (PDC)

#53. | NW Escape Experience Founders Rob & Tamara Bertrand Part 2 | #Cinematonic

#53. | NW Escape Experience Founders Rob & Tamara Bertrand Part 2 | #Cinematonic

November 6, 2020

This week on the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters, we have Part 2 of our interview with the founders of the NW Escape Experience, Rob and Tamara Bertrand.  

In this episode of Business Over Beer, we talk about the community of local escape rooms, the  evolution of their escape experiences into the virtual realm, the competition that is likely coming from larger escape room companies, and the post COVID-19 vision for the business.  



Angie's Mystery Beer:

Dogfish Head Craft Brewery - Milton, DE

Raison D'Extra, Belgian Style Brown Ale, 16% ABV, 40 IBU

"This immodest brew, made with an obscene amount of malt, brown sugar and raisins, takes Belgian-style browns to new heights. Plump raisins and beet sugars give the beer a similar DNA and color to red wine. D'Extra is extremely complex and a great candidate for aging. Sip on one with a loved one now, and stash a few in your beer cellar!"


Episode Links:
NW Escape Experience


#52. | NW Escape Experience Founders Rob & Tamara Bertrand Part 1 | #EscapeRoom

#52. | NW Escape Experience Founders Rob & Tamara Bertrand Part 1 | #EscapeRoom

October 30, 2020

This week on the second biggest podcast in the Pacific Northwest behind only the Sasquatch Hunters, we visit with NW Escape Experience Founders Rob and Tamara Bertrand, who celebrated 4 years in business on October 18th.  

We had the opportunity to play their Jurassic Tours room, which is an homage to the films Back to the Future and Jurassic Park. Playing an escape room is almost like a live action video game and, at NW Escape Experience, they pride themselves on having the most immersive games around. 

In this episode, we learn about Rob's background in the acting, writing and video production and how that led him (unexpectedly) to this corner of the Entertainment world. Also, we learn that it was Tamara's grandpa who, as an owner of a successful welding company, was her inspiration for wanting to become an entrepreneur.

Despite the pandemic, they are still operating a successful - and SAFE - business and serving their community at a time when it needs them most. 



Guest Beer:

Victor 23 Craft Brewery - Vancouver, WA

Flight 305 Amber, 5.2% ABV, 35 IBU

"Crystal malts give this beer Caramel sweetness while blending in grapefruit aromas."


Episode Links:

NW Escape Experience 

Jeopardy Question

Mr. Holland's Opus


#51. | Brand Strategist Lindsey Charlet Part 2 | Honesty is the Heart of the Matter | #WooWoo

#51. | Brand Strategist Lindsey Charlet Part 2 | Honesty is the Heart of the Matter | #WooWoo

October 23, 2020

This week on the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters, we have Part 2 of our interview with Lindsey Charlet, Founder and CEO of HUB Collective, a visual design and content strategy studio in Portland, OR.

In this episode of Business Over Beer, we talk about the process of branding, both the journey of her company's brand as well as the branding journey she takes her clients on.  At the heart of branding is honesty, honesty with yourself and others, honesty around vision and values, and being honest enough to have the hard conversations. 



In this episode:

  • Be open and transparent with your goals and aspirations; "Every time we write it down it manifests"
  • For a long time Lindsey's mission was not centered around the work, but rather it was to create a place her employees liked to go, to create happy people on the planet. 
  • Find your niche, but choose the niche you want to be in, don't be niched where others want you to be. It might take longer, but it will be worth it in order to do what you love.  
  • Design for good, that makes the world the better place, and going after work that feeds that for her designers
  • Don't shy away from having hard conversations, you might offend some people by being direct, but more often than not people will open up.
  • Don't ask yourself what the word needs, instead ask yourself what makes you come alive.
  • It is our job to let our light shine, and when we do, our light gives other people permission to be themselves.


Angie's Mystery Beer:

Old Schoolhouse Brewing - Winthrop, WA

Melipona, Vanilla Coffee Stout, 8.5% ABV, 40 IBU

"Finished with whole Mexican Vanilla Pods, Ceylon Cinnamon and Blue Star Coffee Roasters cold brew, this stout is rich and creamy with notes of complex notes of chocolate, licorice, vanilla and a finish that hints of spicy cinnamon."


Episode Links:

HUB Collective


Episode #43 - Good Beer Branding

Brene Brown

Lindsey Charlet on Business Over Beer Part 1

#50. | Brand Strategist Lindsey Charlet Part 1 | Nothing Ventured, Nothing Gained | #WooWoo

#50. | Brand Strategist Lindsey Charlet Part 1 | Nothing Ventured, Nothing Gained | #WooWoo

October 16, 2020

This week on Business Over Beer, we welcome Lindsey Charlet, Founder and CEO visual design and content strategy studio, HUB Collective.

After 13 years in business, Lindsey and her team decided to walk away from their largest client, and more than three quarters of their existing business, in order to focus on the doing the work they wanted to do. Although that decision could have been catastrophic, it has instead propelled her and the agency to success doing what they love, doing what they are best at and making a difference for the clients and communities they serve.

Lindsey is a great speaker, she's fun and funny and is the perfect combination of self confidence and self deprecation.  But make no mistake, once her lady balls get swinging, get out of the way, because this bad ass business woman is making things happen.  



In this episode:

  • Hub Collective's passion is branding, the strategy behind branding, and what makes it powerful and stand strong 
  • Since their business shift away from being a production house to a brand design studio, they have continued to refine their process and fine tuning it around culture and identity
  • Do not invite people to meetings if they don't have a speaking part - if they are in the meeting they deserve a voice.  
  • Pay attention to the energy of a situation, go after the things worth going after and do not be afraid to let go those things that aren't - "I'll be damned if I look back and think of things that might have been."
  • Surrounding yourself with peers is critical. We all need to have people to bounce things off of, with the knowledge that others are in it too and that we're not alone.  


Guest Beer:

Ghostfish Brewing - Seattle WA

Grapefruit IPA, 5.5% ABV, 85 IBU

"American IPAs are known for their citrusy hop punch, but we cranked up the juice on this one! Brewed with grapefruit peel and a mysterious new hop codenamed “Experimental Grapefruit”, this IPA is a serious citrus bomb. Lively and bright, bracingly bitter, and eminently refreshing, you’ll wish it grew on trees!"


Episode Links:

Hub Collective

The Infinite Game by Simon Sinek


Spindrift Grapefruit

Green River Utah

Slip Slidin' Away

David Baker 

#49. Redefining the Future of Work with Katie Augsburger #EmployeeExperience

#49. Redefining the Future of Work with Katie Augsburger #EmployeeExperience

October 9, 2020

This week on Business Over Beer, we welcome Katie Augsburger back to the program. Katie started her business around the same time that she got divorced, which can be a tricky thing, especially for women whose feelings of security are built up in their relationship, combined with the narrative we have about what a woman's role is. But Katie took the leap, she broke those feelings apart and realized that she could do big bold things. Now she is a successful employee experience strategist and Partner at Future Work Design, helping organizations to design a better workplace for all. 



In this episode:

  • What from the outside looks risky or adventurous, internally can actually be more calculated and planned.
  • Katie does not see herself as this big time entrepreneur, which is often times glamorized in this country, but sees herself more simply as a mom that has a vision of how work should be.
  • If you change work you can change the world.
  • We do not think of work as a designed system, we think of work as "just how it is", but work has been designed, and designed with a very specific employee in mind. 
  • When spaces are perfectly designed for you, you don't even realize they're designed, but if your body does not fit the way it was designed, you feel it immensely. 
  • Redesigning work is more than merely hiring for diversity. The problem is that while companies want diversity, they often times want the diverse groups to behave and show up the same way as people they already have.
  • We have normalized certain behaviors, like assertiveness or hypercompetitiveness, and have deemed others, such as crying, as unprofessional. What emotions are acceptable and which ones are not, and how gendered is that line?
  • Human Resources as a profession is rooted in oppression, building the company up and hold its employees down, and it's up to those now in the profession to understand that, own it and work to undo it.  
  • So much of the discussion about the future of work is about technology, but the future of work must also be about people and reimagining how people show up at work.  


Guest Beer:

2 Towns Ciderhouse - Corvalis, OR

Good Limes Roll, Agave Lime Cider, 5.6% ABV

"Fresh & Tangy, let the Good Limes Roll with this easy-drinking cider crafted with fresh-pressed apples, key lime & organic blue agave. This lime-ited release is sure to help make your next summertime adventure your best one yet!"


Angie's Mystery Beer:

No-Li Brewhouse - Spokane, WA

Wrecking Ball, Imperial Stout, 9.5% ABV, 50 IBU

"A complex, tasty monster of a stout that perfectly captures our no-boundaries approach. Wrecking Ball swings heavy with five types of dark-roasted malt for delicious coffee, chocolate and brown sugar notes. Two large hop additions bring that substantial maltiness back in check, delivering a big, beautifully balanced beast of a beer."


Episode Links:

Future Work Design

The BOB Panel Discussion on Racial Inequality

Mad Men



#48. Caregiving Bros Bill Cohen & Joey Yourchek #EndALZ

#48. Caregiving Bros Bill Cohen & Joey Yourchek #EndALZ

October 2, 2020

This week on the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters, we welcome back esteemed Business Over Beer alumni, Bill Cohen of Cohen Caregiving Support Consultants, and Joey Yourchek of Elfin Services. Bill provides support to family caregivers of patients with Alzheimer's Disease and Dementia and Elfin Services is a professional caregiving service offering, among other things, in home care to patients with Alzheimer's Disease and Dementia. Alzheimer's Disease remains a top 5 cause of death in the United States with no cure and no treatment, and mental health is becoming an increasingly more important issue for our overall health and wellness, especially in the time of COVID-19. 


Our goal is to increase awareness of the seriousness of Alzheimer's and Dementia and to keep mental health at the the forefront of health and wellness conversations. But we still manage to have a good time, even talking about heavy topics like this, and with Bill and Joey, it's hard not to have a good time. 


Business Over Beer will be donating a portion of our October Patreon proceeds to help fight Dementia and Alzheimer's Disease.  



In this episode:

  • Joey Started working with seniors as a fiduciary for a bank, where he enjoyed the relationships with Seniors before landing at Elfin Services as Business Administrator
  • After being the primary caregiver for his mom while she battled Alzheimer's, Bill started a post retirement career, providing resources for family caregivers to help reduce their stress, coordinate with the healthcare and other service providers, and assist with self care, a resource that did not exist when he was in position of caregiving.  
  • 2 out of 3 are women who suffer from dementia.
  • There are still no real definitive answers as to who and why people get dementia.
  • As with many other health issues, lifestyle factors are the best preventative medicine for Dementia; gut health and heart health are good for brain health.
  • Keeping an active brain throughout life can also be beneficial in prevention or in delaying the onset of Dementia, things like taking up a language, learning an instrument, and doing puzzles. 
  • One theory about what causes Dementia is that people who overuse their brain power could that be a contributing factor.
  • If you've seen one case of dementia, you've seen one case of dementia. Every case is unique.


Guest Beers:

Hopworks Urban Brewery - Portland, OR

Golden Hammer Organic Lager, 4.8% ABV, 25 IBU

"Organic NW and German ingredients come together for a new take on Germany’s most popular beer: the Munich-style Helles. Notes of honey malt aroma and flavor greet herbaceous and floral hops at the castle door. Golden Hammer is crushability with a conscience."


Terminal Gravity Brewing Co. - Enterprise, OR

Tap Out, American Strong Ale, 9.8% ABV, 37 IBU

"Finely balanced blend of lightly kilned malts, Crystal and Cascade hops, with a bit of rye gives it a smooth drinkability."


Angie's Mystery Beer:

10 Barrel Brewing - Portland, OR

Pearl Imperial IPA, 8% ABV, 75 IBU

"Aggressive hop profile, tropical and pine notes, clean, snappy bitterness, pale and bright profile." 


Episode Links:

Cohen Support Consultants

Dementia Support Groups with Bill Cohen

Elfin Services

The BOB Happy Hour #10 with Bill Cohen

The BOB Happy Hour #11 with Joey Yourchek

Still Alice

Star Trek 5 - "I need my pain."

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