This week on an all new Business Over Beer, Emily Chenery of Naeco Creative stops by to talk about what it takes for businesses to effectively produce content and manage social media. As Owner and Executive Producer for her own freelance production company, Emily has done work for ESPN, CBS Sports, the SEC Network,The University of Florida and The Granite Games.
And no, she doesn't have Covid-19.
In this episode:
- Never stop learning - always be curious about how to use things more efficiently, or differently or better. Allowing these different things to work together is the adventure of it all and allows you to meet great people and tell better stories.
- You are who you surround yourself with.
- Find people who are smarter faster, stronger than you, those are the people who will challenge you as a human being and who will help you grow.
- The faster you fail the faster you learn.
- You can teach people new tools and new skills, but you cannot teach people how to give a shit.
- Everyone's corner of the internet is different, so define yours and provide context to your audience that is true to your corner of the internet.
- The ROI on social media is in the data - if your business is clear on why it exists and who you are trying to target, the data you get from social media will tell you who those people are and how they behave.
- No one has been through a pandemic like this before and it's ok to grieve of what we knew as normal. But now we are building a new normal together, and even though it's uncomfortable, we all must be vulnerable enough to try new things and ask for help.
- Cancel culture has created a fear of saying the wrong thing and is driving down social media engagement numbers
- Experimenting and being curious are the keys to successful social media management, especially using the new tools by the specific social platforms, because they will reward users of the new tools with reach and impressions.
- Brands fall trap to creating content that is wildly different than how they use the platform themselves and then can't understand why their posts are not as successful as they expected.
- Time is a currency when trying to engage with your audience on social media.
Swamp Head Brewery - Gainesville, FL
Midnight Oil, Oatmeal Coffee Stout, 5% ABV, 34 IBU
"Quiet and sensual like a moonlit night, this complex blend of toasted oats, roasted barley, chocolate wheat malt and dark roast coffee imparts an intense aroma and complex flavor profile. We brew a traditional English style oatmeal stout with a rich malt profile, then add locally roasted coffee while this ale is cold conditioned. Perfect for burning the midnight oil."
Angie's Mystery Beer:
Fremont Brewing - Seattle, WA
Dark Star, Imperial Oatmeal Stout, 8% ABV, 50 IBU
"Inspired by the wandering tribes scattered through the terrible journey of time and space and adrift in the dark matter between the spaces of then and now. Dark Star is a dark, mysterious yet silky oatmeal stout of grand proportions balanced by a firm hop handshake...go ahead, enjoy the journey...Because Beer Journeys Matter! "