Business Over Beer
#63. | Reland Logan, Part 1 | Founder of Gray Digital Marketing | Taking the Time Suck Out of Social Media | #RoséAllDay

#63. | Reland Logan, Part 1 | Founder of Gray Digital Marketing | Taking the Time Suck Out of Social Media | #RoséAllDay

January 15, 2021

On this episode of Business Over Beer, we welcome Reland Logan, Owner of Gray Digital Marketing, to the program. The self proclaimed "most competitive human on planet Earth", Rae launched her own agency after being laid off due to the COVID-19 Pandemic. Rae is using her experience in sales, digital marketing and retail merchandising, to help business owners take the time suck out of social media and turn it into money maker.

In addition, Rae launched a course for businesses who want to take on digital marketing themselves and is also developing a new podcast tackling why marketing fails to be inclusive of BIPOC communities.

And, she really like coffee mugs.

 

Prost!

 

In this episode:

  • Rae breaks down some difference between traditional marketing and digital marketing.
  • Traditional marketing includes things like print, newspapers, magazines, billboards, and tv ads.
  • There is a challenge with traditional marketing of tracking who was reached, who bought the product, or even if they bought.
  • Digital marketing can provide more detailed analytics, creating an opportunity for remarketing to specific audiences.
  • Data from digital marketing can only tell you so much; it won't have the passion or give you the "why" behind consumer behavior, it has to be interpreted using assumptions 
  • New business owners need to prioritize sales and tap into their inner door to door sales person
  • Your first customers will be your toughest ones, but they will be the ones most worth it because you'll learn, and once you learn then you have the ability to fine tune your messaging to put into advertising. 
  • When your starting out business need to focus on a sphere of visibility; you have go out and share your brand, build community and let people know they have a problem.
  • When your business gets some traction, you can move into a sphere of engagement, where you get feedback, positive and constructive, and the ability to have back and forth dialogue with your community to help you grow.  
  • What is your community saying about you when you're not in the room?
  • You can only buy things if you have money, and money comes from selling, and proper selling getting to know people and building long lasting relationships.

 

Guest Beer:

Portland Cider Company - Clackamas, OR

Pineapple Rosé Cider, 5.2% ABV

"Bursting with juicy, fresh pineapples, with a naturally pink hue from a splash of Northwest grown blueberries. Treat yourself with this fruity, tropical delight that will take your taste buds to an island oasis."

 

Episode Links:

Gray Digital Marketing

Oklahoma

Nordstrom

#62. | Daniel Jahn, Part 2 | Owner of Maximum Sports Conditioning | Sustainable Living Through Activism, Optimism, and Preparation | #HiSheila

#62. | Daniel Jahn, Part 2 | Owner of Maximum Sports Conditioning | Sustainable Living Through Activism, Optimism, and Preparation | #HiSheila

January 8, 2021

Welcome to the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters. On this episode, we are back with Part 2 of our interview with Daniel Jahn, Owner of Maximum Sports Conditioning. Right off the bat, we finally get to meet Sheila the Ball Python. Also, we talk with Daniel about the impact that the COVID-19 Pandemic is having on his business, on the athletes he coaches, and in the community.  At the heart of everything he does is sustainability. In life and in business, he doesn't let his highs get too high or his lows too low, which helps him stay prepared for whatever life throws his way.

Prost! 

 

In this episode:

  • Co-morbidities like heart disease and diabetes are causing so many of the complications with COVID-19.
  • The quarantine has created the opportunity to provide virtual workouts to clients who want to work out that way.
  • Stability and routine are what athletes need and when all that gets shaken up, it takes a mental toll, especially on young athletes. 
  • Social interaction is such a huge part of learning for these young kids so it's critical to get them together with teammates and coaches when they can in a safe manner.
  • They will get back to playing eventually, so the coaching has been similar to off season interactions with the athletes.
  • This time off is an opportunity for athletes to get better before the season starts.
  • You need to be prepared regardless of what happens; always be thinking ahead so when it's time to play, you're ready.  
  • Live a healthy life and your body can be resistant to things that come up.
  • The grocery stores put all the candy and soda up front, promoting things that are destroying the community during the crisis; meanwhile the candy and soda companies are making money hand over fist.
  • The pandemic has brought to light the racial disparities through lack of access to quality healthcare and quality food. 
  • Live your life and run your business in a sustainable way so you can be prepared for whatever lands on your doorstep.
  • Brought on employees too soon, made some mistakes, scaled back, then probably waited too long to started bringing people on again. 
  • The people you bring into the business become an extension of the business and your reputation is dependent on the people who are in it.  
  • It takes years to understand the peaks and valleys of your business, and having that understanding helps to know when and who to bring on. 
  • Making strategic mistakes is good, as long as you can avoid those mistakes that put you into debt and run you out of business. 

 

Angie's Mystery Beer:

Founders Brewing Co. - Grand Rapids, MI

Mas Agave Grapefruit, Barrel-Aged Imperial Gose, 9.7% ABV, 15 IBU

"Our imperial gose is brewed with agave and sea salt before being aged in tequila barrels. But it doesn’t end there. Once it’s pulled from the barrels, it gets a dose of fresh grapefruit juice to ramp up the tanginess and to pay homage to our other favorite tequila-based cocktail, the Paloma. Sweet, salty, and mouth-puckeringly delicious."

 

Episode Links:

Maximum Sports Conditioning

Instagram: @mxsc_gym

#61. | Daniel Jahn, Part 1 | Owner of Maximum Sports Conditioning | Bigger, Faster, Stronger | #AutomobileUniversity

#61. | Daniel Jahn, Part 1 | Owner of Maximum Sports Conditioning | Bigger, Faster, Stronger | #AutomobileUniversity

January 1, 2021

On this episode of the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters, we welcome Daniel Jahn, Owner of Maximum Sports Conditioning. As a branch of the overall health and fitness market, Daniel and his team work with athletes,  specifically in the areas of performance and strength training, helping to make them bigger, faster, stronger and more durable. 

His multiple certifications and commitment to education have been the foundation for his success over the past 13 years he's been in business.  

Prost!

 

In this episode:

  • Being allergic to furry animals, Daniel grew up with reptiles as pets, and shared with us he now has a 4 foot long pet python named Sheila.
  • Around 2010, the market became watered down with a lot of unqualified strength and fitness coaches.
  • Anytime you're working with a person's mind, body and well being, having the right education and training to provide safe instruction is a critical element in order to call yourself a coach. 
  • In college, Daniel was medically disqualified from playing ball and was asked to stay on as a strength coach.
  • With degrees in History and Sociology, he had to to change his focus and study anatomy, physiology, biomechanics and kinesiology basically on his own in order to pursue strength training professionally.
  • Before jumping into entrepreneurship, Daniel working on a business degree from "Automobile University", which was listening to business training CDs in the car (back when there were CDs) and fell in love with the idea of running his own business.
  • As a Performance Trainer for athletes, Daniel has to separate himself from traditional health and fitness training, i.e. getting in shape, to focus on his specific niche.

 

Guest Beer:

Elysian Brewing Company - Seattle, WA

Space Dust IPA, 8.2% ABV, 73 IBU

"A totally nebular IPA. The hopping is pure starglow energy, with Chinook to bitter and late and dry additions of Citra and Amarillo."

 

Episode Links: 

Maximum Sports Conditioning

Don't antagonize the rattlesnakes

Crossfit

Elysian Pumpkin Ale

National Strength and Conditioning Association

National Academy of Sports Medicine

USA Weight Lifting

#60. | Don Lovell, Part 2 | Owner of The Barbers | Systemizing Legendary Customer Service | #WeLovellThisGuy

#60. | Don Lovell, Part 2 | Owner of The Barbers | Systemizing Legendary Customer Service | #WeLovellThisGuy

December 18, 2020

Welcome back to the Business Over Beer Podcast for part 2 of our interview with Don Lovell, Owner of The Barbers. In this episode, Don talks candidly about the challenges his business is facing due to the Covid-19 Pandemic and we learn about his Customer Service DNA and how hard they work every day at providing a legendary customer experience.

Prost!

 

In this episode:

  • When the pandemic hit, it felt like after 21 years, it was just boom, you're out of business.
  • It was a shattering and crushing feeling to have no revenue, to be unable to pay rent and feel like you have nothing. 
  • To open back up was in some ways more difficult than being shut down due to the extra protocols and safety requirements, combined with all the added expense, such as increased laundry, sanitizer, and signage, for a fraction of the normal business volume.  
  • During the pandemic it feels like now all they do is shorten hair because they can't do so many of the things that make The Barbers unique.
  • Tough decisions had to made because the reality is you have to get payroll in line with volume of business.
  • In order to succeed in this business, you don't technically have to be the best barber in the world, but your customer service has to be a 10 everyday.
  • You have to create a relationship that is worthwhile for the customer to return. In 4 weeks when those guys need another hair cut, do you come to their mind? If you do, you win. If not, you didn't win.
  • How do you define great customer service: Exceeding customer expectations on a daily basis. It's not meeting, it's exceeding. It's not every once in awhile, it's daily. If you can do that you win, at whatever business you're in. 
  • But it also has to be worth it for the Barbers to do it. Everything has to marry up. 
  • You systemize and track customer service and then show the team what it means to their paycheck.  

 

Angie's Mystery Beer:

Lost Coast Brewery - Eureka, CA

Fog Cutter Double IPA, 8.7% ABV, 70 IBU

"Fogcutter is our first true double IPA, and it’s quite the work of art. Yeah, it’s bitter, but it’s supposed to be. And the variety of malt flavors and aroma help balance it all out, as any good DIPA deserves. The bright, citrusy nose is born from the extra dry-hop from Cascade, Centennial, Crystal, Chinook, and Citra hops."

 

Episode Links:

The Barbers

Not Soft - NW Escape Experience on The BOB

Taps Growler House

Magnum Opus

The Best of Uncle Rico

#59. | Don Lovell, Part 1 | Owner of The Barbers | Retain Like Crazy | #MakingOrders

#59. | Don Lovell, Part 1 | Owner of The Barbers | Retain Like Crazy | #MakingOrders

December 11, 2020

This week on The Business Over Beer Podcast, we welcome Don Lovell, Owner of The Barbers. The Pac 10 North Player of the Year with Portland State in 1985, Don had a successful baseball career in the minor leagues before suffering a shoulder injury which eventually forced him to retire from the game. 

After baseball, Don got into the hair business, selling hair care products to salons in Michigan, before moving back to his hometown of Portland, where he met his wife, a hair stylist at one of the salons he called on. Together they opened The Barbers in 1999, doing 12 hair cuts the first day. After 21 years in business, they have 35 locations, 450 hair cutters, 3 franchise partners and did over 1 million haircuts as an organization in 1999.  

Prost!

 

In this episode:

  • There were no Barber Shops in the suburbs, and Don believed that there had to be others like him who would like to get a hair cut at a place like The Barbers.
  • The Barbers business model was to bring back the old fashioned barber shop experience AND pay the barbers what they're worth.
  • They created a revenue sharing business model, splitting everything 50/50 with their barbers in an effort to make The Barbers a career job for the hair cutters. 
  • Retaining the barbers directly relates to retaining customers; if the barbers the leave, their customers leave with them.
  • Flipped the hierarchy triangle, it's not about ownership or management; Don puts the barbers first, and everyone's job is to keep the barbers happy, who in turn keep the customers happy. 
  • Retain like crazy! If they all stick with it, they win together; but if they fracture, they all lose; retention at every level is how you make it in this business.  
  • Baseball taught him to always be on; he was used to a fast pace and had high tolerance for the grind and the sheer numbers of calls help him outperform his sales peers.  

 

Guest Beer:

pFriem Family Brewers - Hood River, OR

Belgian Strong Dark, 10% ABV, 38 IBU

"Belgians say, “Op uw gezondheid’” when toasting, but you don’t have to speak Flemish to appreciate the bold, complex flavors of fig dipped in dark chocolate, ripe fruit and toffee in this immense Ale. Dense off-white foam on top of a dark russet body with hues of crimson red. Aromas of fig, stewed cherries, and a touch of clove. Full, rich, creamy flavors of ripe bananas, chocolate covered figs, and ripe plums fill the mouth. The mouth is left smooth with a touch of warmth, and a lifting bitterness."

 

Episode Links:

The Barbers

Regus Salons

Portland State Athletic Hall of Fame

Steve Olin Killed in Boating Accident

Eric Gunderson

#58. | Bill Shufelt, Part 2 | Founder of Athletic Brewing | Getting to the Root of the Non-Alcoholic Beer Market | #BrewWithoutCompromise

#58. | Bill Shufelt, Part 2 | Founder of Athletic Brewing | Getting to the Root of the Non-Alcoholic Beer Market | #BrewWithoutCompromise

December 4, 2020

On this episode of the Business Over Beer Podcast, the Founder of Athletic Brewing Company, Bill Shufelt, joins us for part 2 of his interview, where we dig a little deeper into his business. We discuss coping with rejection as an entrepreneur and how they are filling a gap in the craft beer market for those that love beer but don't drink alcohol.

Prost!

 

In this episode:

  • Bill burned his boat when he quit his job, but a string of rejections created some dark times. 
  • He found that physically extracting himself from the situation, from the isolation of his office, and changing his surroundings allowed him to come back reenergized.
  • The plan was to partner with a contract brewer, but on a ski trip trip to Mt. Baker in the Pacific Northwest, he came to the realization that he needed build a brewery and control the process himself. 
  • When times get tough, don't keep it all inside, rely on your support system, and find places to talk with others like forums, guilds and with other business leaders.  
  • Nothing is ever easy in any industry, so it can be helpful to branch out more and seek community.
  • Built the Connecticut Brewery planning for 5 years of capacity, but grew out of it in 10 months.
  • There was a clear gap between what he was hearing from Brewery Industry Professionals and from Consumers regarding the viability and demand for a non-alcoholic craft beer. 

 

Angie's Mystery "Beer":

Henry Weinhard's - Golden, CO

"Draught Style Gourmet Root Beer, hand-finished with only the highest quality ingredients, including sassafras, honey and vanilla."

 

Episode Links:

Athletic Brewing Company

@AthleticBrewing

Asland Brewing

Marks Design & Metalworks 

 

#57. | Bill Shufelt, Part 1 | Founder of Athletic Brewing | All of the Flavor With None of the Alcohol | #BrewWithoutCompromise

#57. | Bill Shufelt, Part 1 | Founder of Athletic Brewing | All of the Flavor With None of the Alcohol | #BrewWithoutCompromise

November 27, 2020

On this episode of the Business Over Beer Podcast, we welcome the Founder of Athletic Brewing Co., Bill Shufelt, who is on the forefront of Non-Alcoholic Craft Brewing.  And make no mistake about it, they are definitely brewing Craft Beer. With almost no innovation in non-alcoholic beer for 25 years, Athletic Brewing created their own process to brew high quality and great tasting beer. 

But brewing great beer is only part of the story because Athletic Brewing has committed themselves to supporting all the communities they serve, by donating time and money to environmental causes, social charities, and to help restaurant employees struggling during the pandemic.  

And this is only Part 1. Prost!

 

Guest Beer:

Athletic Brewing - Stratford, CT

Oktoberfest, Non-Alcoholic Marzen

"Traditional Marzen, with a base of organic vienna malt, great fall beer once the temperatures start to dip down."

 

Run Wild, Non-Alcoholic IPA, 35 IBU

"Run Wild is the ultimate sessionable IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing and only 70 calories."

 

Upside Dawn, Non-Alcoholic Golden Ale, 15 IBU

"Classic craft golden ale. Refreshing, clean, balanced, light-bodied. Aromas subtle with floral and earthy notes. Brewed with premium organic malts from US & Germany along with combo of English and traditional American hops."

 

Cerveza Atletica, Non-Alcoholic Copper Lager, 15 IBU

"Cerveza Atletica is a refreshing Mexican Light Copper Lager, made with summer time refreshment in mind. A unique blend of Organic German Vienna and Munich malts provide a rich copper hue with an aroma and flavor of delicate bread crust that are balanced with light spicy and floral notes from the noble hop, German Hersbrucker."

 

In this episode:

  • Bill gave up drinking while training for an ultra marathon, and though he felt great physically, he genuinely missed everything that beer and the beer community stands for.
  • When going out for a great meal or a celebration, often those that don't drink are put into a penalty box and made to feel like something must be wrong with them.  
  • After more than 2 years of researching and business planning, he quit his job, and then realized that no brewers were interested in brewing NA Beer.  
  • Pitched to 120 potential investors, with no beer to sample mind you, and found the right investor partners who understood the vision.
  • They committed from the start that they would not go to market unless it's great beer, not just great NA beer, but real craft beer. 
  • After six months of home brewing, the beer started to taste really good and they began pitching to retail, built the brewery and opened in May 2018.
  • Then opened a new West Coast Brewery in San Diego in May 2020.

 

Episode Links:

Athletic Brewing

Two for the Trails

Leave No Trace

American Hiking Society

Protect Our Winters

Appalachian  Mountain Club

Green Mountain Club

Yosemite Facelift

National Restaurant Association Employee Relief Fund

Pan-Mass Challenge

Dana-Farber Cancer Institute

#56. | Matt Wastradowski, Part 2 | Freelance Travel Writer | Inspiring Passion for the Pacific Northwest | #NotABoyScout

#56. | Matt Wastradowski, Part 2 | Freelance Travel Writer | Inspiring Passion for the Pacific Northwest | #NotABoyScout

November 20, 2020

This week on Business Over Beer, the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters, it's part 2 of our interview with Freelance Travel Writer, Matt Wastradowski. In this episode, Matt tells us about a few more of his favorite hikes from his book, Moon Pacific Northwest Hiking. Also, we compare Matt the freelance writer to Matt the small business owner, and how the journey he went on, both metaphorical and literal, is the same journey that most small business owners go on. And, we ask Matt if he's ever encountered Sasquatch, you'll have to listen to find out if he has.  

Prost!

 

In this episode:

  • Hiking all alone by oneself, as Matt did for much of this book, is a metaphor for what it's like to be an entrepreneur; Some days you feel like you might die, while other days you feel total freedom and empowerment and are surrounded by the most beautiful views in the world.  
  • Much like writing a travel guide, as an entrepreneur and a small business owner, there will always be moments of "What have I done?"  
  • When he started freelancing he thought he would be working less, but turned out he was working so much more.
  • Writing this book was of course hard and draining, but it pales in comparison to those moments of genuine transcendence, excitement and gratitude that he gets to do what he loves.  
  • Matt was not always a big hiker, as a kid he quit the boy scouts because it was too outdoorsy. 
  • It's not just about writing a book, but also about trying to inspire that a passion in others to do something may might think is not possible.
  • After college, he tried several jobs and realized that he was looking for something he was never going to find in a 9-5 job.
  • Writing this book was a fun game of discovery and being able to share that with others to inspire a passion for this region.

 

Angie's Mystery Beer:

Boulevard Brewing - Kansas City, MO

Whiskey Barrel Aged Imperial Stout, 11.8% ABV, 32 IBU

"Over-the-top but surprisingly approachable, this twist on the classic style starts with several types of malted barley, rye, oats and wheat. Robust flavors of vanilla, espresso, whiskey, chocolate and roasted grain are balanced by hints of date and plum, with just enough hops to round it all out. Roughly one-third of the final blend is freshly brewed beer; the rest is aged for up to a year (or more!) in both first and second use whiskey casks."

 

Episode Links:

Matt Wastradowski

Follow Matt

Pacific Northwest Hiking

Moon Travel Guides 

NW Escape Experience on The BOB

Derek Baade on The BOB

Jason C. Brown on The BOB 

 

 

#55. | Matt Wastradowski, Part 1 | Freelance Travel Writer | Don’t Antagonize the Rattlesnake | #TravelGuide

#55. | Matt Wastradowski, Part 1 | Freelance Travel Writer | Don’t Antagonize the Rattlesnake | #TravelGuide

November 13, 2020

This week on The Business Over Beer Podcast, we welcome co-author of Moon Travel Guide's Pacific Northwest Hiking: Best Hikes, Plus Beer, Bites, and Campgrounds Nearby

In this episode, Matt takes us behind the scenes of his two and a half year journey writing this book for Moon Travel Guides, from the pitch and proposal, to the mapping and planning, and ultimately to completing, and writing about, the 75+ hikes, nearly 450 miles, throughout the state of Oregon.

 

Guest Beer:

Migration Brewing - Portland, OR

Straight Outta Portland Fresh Hop IPA, 7.3% ABV, 69 IBU

"Fresh Outta Portland was brewed with over 100lbs of Indie Hops’ fresh Strata Hops grown at Goschie Farms. These hops came straight from the farm to the brewery, nitrogen frozen, and put directly into the packaging tank. The fresh Strata hops are accompanied by Oregon-grown Chinook and Meridian hops, rounded off with dry hopped Mosaic. The Pale and Vienna malt offer a medium body and clean white head."

 

Episode Links:

Matt Wastradowski

Follow Matt

Pacific Northwest Hiking

Moon Travel Guides 

The M Agency Gangstas of Hazel Dell

The Portland Timbers

The BOB Happy Hour #7 with Therapy Fitness

Ex Novo Brewing

Level Brewing

Brandon Fralic and Rachel Wood

#54. | Vancouver City Councilman Bart Hansen | Business Development Rep James Oneill | The BOB Talks Politics LIVE Special | #DrinkLocal

#54. | Vancouver City Councilman Bart Hansen | Business Development Rep James Oneill | The BOB Talks Politics LIVE Special | #DrinkLocal

November 10, 2020

In this very special episode of the Business Over Beer podcast, originally broadcast LIVE on facebook on October 22, The Gangsta of Hazel Dell brings a couple members of his posse, Bart Hansen, Vancouver, WA City Councilman and James Oneill, Business Development & Outreach Representative with Columbia Credit Union, to discuss local politics and the state of local business.

During one of the most crucial elections of our time, with record high voter turnouts driven largely by the Presidential Election, there is unprecedented polarization and tribalism created by our national political identities. Now is the time for a renewed focus on local politics, getting involved in our local community and the issues that impact our everyday lives.  

 

In this Episode:

  • Don't be intimidated by those working in government, they are here to help put citizens in touch with the resources they need. Don't be afraid to reach out. 
  • Local government impacts your everyday life far more than national government.  
  • The council needs to communicate better with the citizens; they can't rely solely on people coming to the council meetings as the means of communicating with the public, so council needs to be out in the community more.
  • Homelessness and Affordable housing are two of the top issues facing Vancouver according to the 2020 survey.
  • There is high satisfaction with public safety in the city.
  • Communication needs to improve between the city and it's citizens, which means not only asking the right questions, but also, actually listening to what folks have to say and formulating committees that have the best representation for the different neighborhood groups.
  • Tribalism has taken over our national politics and national mindset, but when you look your local small communities, there are so many great and positive things happening, people are supporting each other inside the community.  

 

Guest Beer:

Heathen Brewing - Vancouver, WA

Root Beer of the Gods, Non-Alcoholic

 

Victor 23 Brewing - Vancouver, WA

Low Visibility, Hazy IPA, 6.8% ABV, 20 IBU

"Juicy aromas of strawberries, papaya, pineapple, and citrus"

 

 

Angie's Mystery Beer:

Leinenkugel Brewing Co. - Chippewa Falls, WI

Harvest Patch Shandy, Pumpkin Weiss, 4.2% ABV, 11 IBU

"Satisfy your thirst for autumn with our Leinenkugel’s® Harvest Patch® Shandy. It’s our traditional weiss beer with natural pumpkin spice flavor to give you notes of nutmeg, allspice and clove for a refreshing fall seasonal. It’s crisp and smooth, just like a perfect fall day on the Leinie Side."

 

Episode Links:

Vancouver City Council

Columbia Credit Union

Portland Wrestling

Thirsty Thursday at Ben's Bottle Shop

Thirsty Thursday at Victor 23 Brewing

Vancouver Navigation Center

Beaches Restaurant and Bar

Main Event

Columbia River Economic Development Council (CREDC)

Public Disclosure Commission (PDC)