Business Over Beer
#40. Owning Your Corner of Internet with Social Media Manager Emily Chenery #BrunchIsLife

#40. Owning Your Corner of Internet with Social Media Manager Emily Chenery #BrunchIsLife

August 7, 2020

This week on an all new Business Over Beer, Emily Chenery of Naeco Creative stops by to talk about what it takes for businesses to effectively produce content and manage social media. As Owner and Executive Producer for her own freelance production company, Emily has done work for ESPN, CBS Sports, the SEC Network,The University of Florida and The Granite Games.


And no, she doesn't have Covid-19.





In this episode:

  • Never stop learning - always be curious about how to use things more efficiently, or differently or better. Allowing these different things to work together is the adventure of it all and allows you to meet great people and tell better stories. 
  • You are who you surround yourself with.
  • Find people who are smarter faster, stronger than you, those are the people who will challenge you as a human being and who will help you grow.
  • The faster you fail the faster you learn.
  • You can teach people new tools and new skills, but you cannot teach people how to give a shit.
  • Everyone's corner of the internet is different, so define yours and provide context to your audience that is true to your corner of the internet.  
  • The ROI on social media is in the data - if your business is clear on  why it exists and who you are trying to target, the data you get from social media will tell you who those people are and how they behave. 
  • No one has been through a pandemic like this before and it's ok to grieve of what we knew as normal. But now we are building a new normal together, and even though it's uncomfortable, we all must be vulnerable enough to try new things and ask for help.
  • Cancel culture has created a fear of saying the wrong thing and is driving down social media engagement numbers
  • Experimenting and being curious are the keys to successful social media management, especially using the new tools by the specific social platforms, because they will reward users of the new tools with reach and impressions.  
  • Brands fall trap to creating content that is wildly different than how they use the platform themselves and then can't understand why their posts are not as successful as they expected.
  • Time is a currency when trying to engage with your audience on social media.  


Guest Beer:

Swamp Head Brewery - Gainesville, FL

Midnight Oil, Oatmeal Coffee Stout, 5% ABV, 34 IBU

"Quiet and sensual like a moonlit night, this complex blend of toasted oats, roasted barley, chocolate wheat malt and dark roast coffee imparts an intense aroma and complex flavor profile. We brew a traditional English style oatmeal stout with a rich malt profile, then add locally roasted coffee while this ale is cold conditioned. Perfect for burning the midnight oil."



Angie's Mystery Beer:

Fremont Brewing - Seattle, WA

Dark Star, Imperial Oatmeal Stout, 8% ABV, 50 IBU

"Inspired by the wandering tribes scattered through the terrible journey of time and space and adrift in the dark matter between the spaces of then and now. Dark Star is a dark, mysterious yet silky oatmeal stout of grand proportions balanced by a firm hop handshake...go ahead, enjoy the journey...Because Beer Journeys Matter! "



Episode Links:

The Granite Games

Great Notion Brewing, Portland, OR - Afterglow IPA, 7%ABV

Hellbent Brewing Co., Seattle, WA - Seattle Sunshine, Hazy Pale Ale, 5.7% ABV, 34 IBU

Zoiglhaus Brewing Co., Portland, OR - Zoigl-Pils, 4.8% ABV

"I have 12 big brothers"

Crossfit apology letter

Breakfast with a view

Bondi Beach Pool Australia

Drakes Coffee Cake - Seinfeld

"Cinnamon Toast Crunch is F'n great man"


#39. Stuff we all get with Promotional Products Strategist Jaime Young #Generosity

#39. Stuff we all get with Promotional Products Strategist Jaime Young #Generosity

July 31, 2020

This week on the second biggest podcast in the Pacific Northwest behind only the Sasquatch Hunters, we welcome Jamie Young of Jamie Young Swag & Strategy. Jamie built a huge book of business as Sales Director for the Portland Womens Expo and struck out on her own as a promotional products broker. But Jamie is more than just a reseller of pens and notepads, she serves her community by offering full fledged marketing strategy and developing campaigns with her clients, ensuring they are getting the right promotional materials to fit their business and delivering ROI.  



In this episode:

  • Getting to small business ownership wasn't planned, it was an accident, more so an evolution.
  • Gain competitive advantage by stepping into the fear
  • Have confidence that what you offer has value for your potential client
  • The simple, but not easy, sales philosophy is understanding that it's just two people talking. When you come across desperate or commission hungry, clients will quickly sniff that out.
  • Success comes from understanding what's the opportunity (leads or clients?), what's your engagement plan, and what's your follow up process (where you convert lead to sale).
  • Networking is a great way have business brought to you and have others raise their hand for you.
  • There is tremendous power in joining communities together - it's not a competition, rather an ecosystem where there enough for everyone.  


Guest Beer:

Deschutes Brewery - Bend, OR

Fresh Squeezed IPA, 6.4% ABV, 60 IBU

"A juicy citrus and grapefruit flavor profile. As if fresh Citra and Mosaic hops were squeezed straight into the bottle."


Angie's Mystery Beer:

Breakside Brewing, Portland OR - collaboration with - Fremont Brewing, Seattle, WA

Teamwork/Dreamwork, Imperial Coconut Stout, 9.4% ABV, 45 IBU


Episode Links:

Jamie Young Swag & Strategy

Portland Women's Expo

The BOB Holiday Spectacular

Bradford Batten brings Corona to Business Over Beer



#38. Safe & comfortable spaces with Interior Designer Emily Austin Powers #GoodStoryOrGoodBeer

#38. Safe & comfortable spaces with Interior Designer Emily Austin Powers #GoodStoryOrGoodBeer

July 24, 2020

This week on the second biggest podcast in the Pacific Northwest behind only the Sasquatch Hunters, Emily Austin of Three Sixty Interiors stops by the program. Emily shares with us how she went from working in healthcare, to being a stay at home mom, and ultimately starting her own interior design business. And how she survived being abused and oppressed for 12 years to being free and empowered as a successful single mom and small business owner. 


In this episode:

  • Beauty and function go hand in hand and you shouldn't have to sacrifice one for the other.
  • When working with clients, work with all the decision makers together to find common ground for the best solution.
  • Abuse is abuse, and verbal and emotional abuse can be just as damaging as physical abuse.
  • Having courage to find your voice can be a great first step to getting out of an abusive situation.
  • Don't worry about your kids listening to what to say, worry about your kids seeing what you do.
  • Better an oops than a what if.


Guest Beer:

Belching Beaver Brewery - Oceanside, CA

Peanut Butter Milk Stout, 5.3% ABV, 30 IBU

"America’s Favorite Peanut Butter Milk Stout: this silky-smooth beer put us on the map. Troy came up with the idea of combining Peanut Butter with our Beaver’s Milk Stout and he nailed it. Don’t let the dark color fool you, this beer is delightfully easy to drink with cascading aromas of roasted peanuts, dark chocolate and coffee. We appreciate your continued support for helping make this style our #1 seller."


Angie's Mystery Beer:

AleSmith Brewing Company - San Diego, CA

Speedway Stout, 12% ABV, 70 IBU

"A HUGE Imperial Stout that weighs in at an impressive 12% ABV! As if that's not enough, we added pounds of coffee for a little extra kick."


Episode Links:

Three Sixty Interiors

National Coalition Against Domestic Violence


Surf Idaho



#37. A space for Hope and Rejuvenation with Caitlin Wilson #SneakyAF

#37. A space for Hope and Rejuvenation with Caitlin Wilson #SneakyAF

July 17, 2020

This week on Business Over Beer we welcome back Caitlin Wilson of In light Hyperbarics, a healing oasis of alternative therapies such as hyperbaric oxygen, infrared light, and tissue regenerative therapy. We discuss the importance of managing mental health as well as how to integrate alternative medicine into the mainstream.



This episode should be used for informational purposes only and should not be considered a recommendation for or against any specific medical treatments. Please contact your health care provider and/or In Light Hyperbarics directly to see what therapies, if any, might be appropriate for you or your specific situation.  


In this episode:

  • Close to 800k people die each year from suicide globally. (1 every 40 seconds)
  • On average, there are 132 suicides per day in the US with men being more that 3.5x more likely to commit suicide than women.
  • Hyperbaric oxygen dates back to 320 A.D.
  • Your gut health is directly related to your brain health.
  • Wellness is a lifelong journey and it's a customized journey for yourself.
  • You're not stuck with the brain that you have, and if you acknowledge that, you can improve your quality of life.
  • Healthcare at home is a growing trend, and therapies like light and hyperbaric oxygen can part of your daily lifestyle. 
  • Stress from a constantly connected world leaves our mind in a chronic state of fight or flight that our brain was not designed for and can be critically harmful to our health.


Guest Beer: 

Fortside Brewing - Vancouver, WA

Sunshine Dreamin', Hazy IPA, 7.1% ABV, 38 IBU

"Sunshine Dreamin’ throws big juicy aromas of ripe mango, bright citrus, smooth strawberry, and tart kiwi from a profuse bounty of dry hops- Citra, Galaxy, El Dorado, and Mosaic. Rounded out with more Mosaic and Amarillo in the whirlpool, this heady juice bomb presents ultra soft and creamy with next to no bitterness, but the 6 pounds per barrel of hops creates its own flavorful and balanced tingle as this beer washes over the pallet and deeply satisfies."


Angie's Mystery Beer:

Gilgamesh Brewing - Salem, OR

The Terry Porter, American Style Porter, 6.3% ABV, 20 IBU

A Beer For Everyone: "In January 2016, family-owned Gilgamesh Brewing unveiled a new collaboration beer, The Terry Porter. The American-style Porter was named after Portland Trail Blazer’s legendary point guard Terry Porter. While it started out as a seasonal winter brew developed to help raise money for a good cause, it has become much more than that." 


Episode Links:

Suicide Prevention Lifeline

In Light Hyperbarics

Caitlin Wilson on The BOB Happy Hour

Amen Clinics

Doernbecher Children's Hospital Foundation

Elizabeth Bentley on The BOB Happy Hour 

Dr. Paul Harch

SPECIAL OFFER from In Light Hyperbarics - CLICK HERE

#36. Max and Mike in the Morning live from Ridgefield Craft Brewing #EconomicDevelopment

#36. Max and Mike in the Morning live from Ridgefield Craft Brewing #EconomicDevelopment

July 10, 2020

This week on the second biggest podcast in the Pacific Northwest behind only the Sasquatch Hunters, The BOB broadcasts live from Ridgefield Craft Brewing Company with brewery owner Steve Dronen and special guests Mike Bomar and Max Ault. Mike and Max help us understand their roles at The Port of Vancouver (WA) and Washington State University, respectively, and the importance of Economic Development in our community.  Prost!


In this Episode:

  • Economic Development is about:

    • Helping implement a long term vision for the community.
    • Understanding where the community wants to go and connecting the right people to make it happen. 
    • Coordinating efforts from both the grass roots level and through higher level policy to grow and sustain the areas we want to live and work and play in.
    • Ensuring the education pipeline aligns with the workforce needs of employers.
    • Connecting educators to employers and policy makers and bridge gaps between those folks and their interests.
    • Supplying the supply chain which supports all the small businesses that touch a given industry.
  • A Common challenge from small businesses in our community is finding the right people, and not just those with the right technical training but also those that have proper training to navigate the corporate world.
  • You can't fake passion and you can't fake love.


Guest Beers:

Ridgefield Craft Brewing - Ridgefield, WA

Norse Code, New England Style IPA, 6.4% ABV, 44 IBU

"Our family roots sprout from Norway, as well as the Kveik yeast that contributes a wonderful tropical haze in this New England style IPA. Our hop contributions leave a strong presence of tropical citrus, stone fruit and a bit of tangerine."


Ridgefield Craft Brewing - Ridgefield, WA

Str8 Up Lager, 5.1% ABV, 9 IBU

"German styling throughout makes for a straight forward, pale colored, malty sweet Lager with gentle notes of honey, light caramel and bread. This full-bodied beer has a smooth mouthfeel with a light, crisp finish."


Angie's Mystery Beer:

Stillwater Artisanal - Brooklyn, NY

On Fleek, Imperial Stout, 13% ABV 

"Big, overhyped imperial stouts, amirite? This one on fleek tho. The most amazing collaboration ever with Casita Cerveceria."


Episode Links:

Port of Vancouver

Washington State University

Ridgefield Craft Brewing

SouthBound Distributing

United Grain

Great Western Malting

Loowit Brewing

Fourth Plain Forward

Why Oregon (and Washington) is still so White - OPB/NPR

Michael Jackson - Black or White

Casita Cerveceria


Heathen Brewing

North Bank Brewers Alliance

Ridgefield Raptors

What is a balk?

#35.The BOB goes Hollywood with Director Jason C. Brown #DrunkHistoryStyle

#35.The BOB goes Hollywood with Director Jason C. Brown #DrunkHistoryStyle

July 3, 2020

This week on Business Over Beer, we welcome big time Hollywood (Assistant) Director, Jason C. Brown. He shares with us how he went from a Zoology degree at Miami University of Ohio to working on some of the biggest shows in Hollywood. Most notably, Jason has been the First Assistant Director on Drunk History and has directed the short films Panic Button, Imaginary Friends and soon to be released Meet Cute. Other credits include Brews Brothers, The Mindy Project, NCIS LA, Awkward and Medium, among many others. We get a little sneak peek into what it's actually like working in Hollywood, the actual "work", not the perceived glitz and glam. Prost!


In this episode:

  • Jason talks about the "Midwest work ethic", and how that helped him stand out when he was getting started.
  • Preparation is key to success in any industry; Nothing ever goes as planned, so everyone on set, on a team, in a business, has to have some element of thinking outside the box.
  • Plan for all contingencies, see it before it happens and respond.
  • Networking. Do it (That's it, that's the whole bullet point).
  • Don't say "No" to any job that might help you learn your craft or industry.
  • There's learning to be had from all situations; Learn from the good AND the bad directors/managers/business owners you work with.
  • Don't be afraid to tell people what you want and go for it.  


Guest Beer:

Boulevard Brewing - Kansas City, MO

Jam Band Berry Ale, 5.9% ABV, 6 IBU

"Accompanying a simple malt base, blueberry, raspberry and tart cherry play in perfect harmony to create a slightly tart ale that sings with ripe, bursting fruit flavor. Aromas of dark berries, citrus and melon open the show, bridging to zippy fruit flavors that meld into an easy-drinking summer beer worthy of an encore."


Angie's Mystery Beer:

Stone Brewing - Escondido, CA 

Enjoy By 07.04.20 IPA, 9.4% ABV, 90 IBU

"For this version of Stone Enjoy By IPA we thought: “We don’t always have a filter, so why should our beer?” By skipping a step and letting this devastatingly fresh, golden-hued double IPA go unfiltered, the beer takes on a hazy appearance and its peach and tropical fruit hop aroma are intensified. So though it may sound like it, this missed step was no misstep."


Episode Links:

Jason C. Brown IMDB

Panic Button - Short Film Directed by Jason C. Brown

Drunk History

Miami (OH) University 

Jonathan's brother's band

Ben Rothlisberger

Cincinnati Zoo

Northern Kentucky University

Avenging Disco Vampires

York Street Cafe

Proctor and Gamble

Christopher Nolan

Mythic Quest

KFC/Colonel Sanders on Drunk History

Soldiers with broomsticks instead of guns

Into the Wild

#34. Leading from Independence & Drive with Digital Marketer Don Elliott #GiveAShit

#34. Leading from Independence & Drive with Digital Marketer Don Elliott #GiveAShit

June 26, 2020

This week on the second biggest podcast in the Pacific Northwest behind only those pesky Sasquatch Hunters, Business Over Beer welcomes Don Elliott, Owner of the digital marketing agency, Gravitate. An entrepreneur from a young age, Don got started in business by building and selling computers at the age of 14, but his road to success was not without its challenges. Despite his love for teaching and learning, Don was not great at school and became involved in a gang. Although he never finished high school (or college), he credits his independence and drive to becoming a successful business owner. In addition, Don also shares with us his views on education and solving social issues as well as how he is implementing more racially diverse hiring practices in his own organization.  Prost!


In this episode:

  • In true entrepreneurial spirit, Don always wanted to be the one calling the shots; He would rather be the one making the mistakes than dealing with the mistakes of others.
  • Independence and drive is at the heart of entrepreneurship, especially combined with an active mind. 
  • Your own drive will only take you so far, but your own drive plus being pushed by others can take you to a whole different world.
  • Teaching independent thinking and rewarding drive is better in the education system than just teaching kids how to start a business.  
  • Don't use hard work as an excuse for bad choices. 
  • Overcoming a deficiency in a business by working harder is not solving the problem and your machine may still be broken. You are over taxing yourself, employees and business and not leaving yourself time to actually work on the business.  
  • Affect something rather than be affected by it.  
  • Give a shit and solve the problem. If we focus on our own emotional satiation and catharsis, we're just kicking the can down the road and not actually solving the problem.
  • We can solve social problems using the creative process the same way we do in business and science.  
  • In hiring, applicant pools must reflect the broader societal demographics, and it's the responsibility of business owners and hiring managers to connect with organizations that support minority candidates. 


Guest Beer:

Varietal Beer Co. - Sunnyside, WA

Coral Motel, Hazy NW Pale Ale, 5.9% ABV

"Pale Ale featuring Loral & Comet hops. The aroma of lemon blossom leads to a bright citrus flavor & an easy, refreshing finish."


Angie's Mystery Beer:

Ballast Point Brewing - San Diego, CA

High West Barrel Aged Victory at Sea, Imperial Porter, 12% ABV, 35 IBU

"From a blend of Ballast Point Victory at Sea aged in High West’s own bourbon & rye whiskey oak casks, new layers of complexity emerge with notes of soft caramel and smoky oak over a dark chocolate and roasted almond body."


Episode Links:


Almar Tool

Running start


Daava Mills on Business Over Beer

Business Over Beer Panel Discussion on Racial Inequality


Black Girls Code


#33. Panel Discussion on Racial Inequality #BlackLivesMatter

#33. Panel Discussion on Racial Inequality #BlackLivesMatter

June 19, 2020

This week on Business Over Beer, we have invited a panel of Entrepreneurs and Small Business Owners to discuss the issue of racial inequality. Business Over Beer provides a platform for small business owners, entrepreneurs and other passionate professionals to tell their stories, participate in real conversations and to build a community that helps small businesses succeed. Given recent events, we felt compelled to lend some voices to this issue and to stand in solidarity with the members of our community to listen, learn and combat racism and oppression.  

There are so many layers to this issue that impact different segments of our communities, from segregation and integration, to incarceration and voting rights; from education to recruiting and hiring; from access to capital to professional networking. There is obviously no way we could even begin to look at all the angles of this issue much less solve the problem in this discussion.  

Our goal for this panel and discussions going forward is three fold:

  1. Define systemic racism and understand the issue broadly.
  2. Create a safe space to have open, public and productive conversations about race.
  3. Start developing action items to support racial equality, especially as it relates to the small business community and entrepreneurship.



Katie Augsburger, Future Work Design

Deena Pierott, iUrban Teen & Black Women in STEM 2.0

Joe Sanders, Old Town Brewing

Keith Sconiers, Northwest Advisory Group & The Catalyst Course

Gregory Walls, Primerica Financial Services


In this episode:

  • Look at all of our systems that we currently have in place with an equity lens and see who is missing from the table. Fixing this issue will require the right people at the table.
  • It's our collective work to dismantle the racist systems.
  • Many systems are so deeply rooted in the oppression of others that we actually have to rebuild them and re-sync them in order for us to actually make important movement.
  • For white people, being anti racist has been seen as benevolent exercise that they do for black and brown folks, it's a kindness. The reality is now that relationships will never be aligned and white people cannot be in an authentic relationships with black people if racism exists. 
  • For kids from mixed race families, it is critical to allow your kids to be who they are, but teach them their rich heritage of all sides of their background; that will help prepare them navigate situation where society tries to determine for them how they show up in the world.
  • When the conversation is controlled by the media and controlled by politics, it becomes more difficult to solve the problem.  
  • You can't pull your boot straps up if you don't have boots.
  • Rioting is the language of the oppressed, if you kill me with impunity and will it listen decade after decade, rioting is a way to get attention.
  • Historically the consequence of racism fell on black people, now the consequence of racism is falling on the racists which is a significant shift
  • The power of the movement today is with the integration of white people walking hand in hand with black people, the people are uniting; Broader societal integration can be just as powerful for positive change.


Episode Links:

Future Work Design

iUrban Teen

Black Women in Stem 2.0

Old Town Brewing

NW Advisory Group

The Catalyst Course

Gregory Walls Registered Representative 

Amy Cooper News Article

Me Too Movement

NFL Stance on kneeling 2018 vs. 2020

Crossfit CEO Steps Down

Burn the boats

Requiem of the American Dream


I am Not Your Negro 

Joe Sanders on Business Over Beer Part 1 

Joe Sanders on Business Over Beer Part 2

#32. Going the Second Mile with Foodpreneur Jason Kuepfer #FarmToTable

#32. Going the Second Mile with Foodpreneur Jason Kuepfer #FarmToTable

June 12, 2020

Welcome to the second biggest podcast in the Pacific northwest behind only the Sasquatch Hunters. This week we get into Jason Kuepfer's business, Second Mile Marketplace and Food Hub. When Jason explored starting is own food truck business and couldn't find a commercial kitchen for rent that fit his needs, he decided to start one. In addition to the commercial kitchen, he is also a partner of a nonprofit food hub that connecting farmers and other food producers with consumers.  It is awesome to hear how Jason is contributing to the vibrant food scene here in Southwest Washington as well as advocating for more sustainable food systems.  



In this episode:

  • Entrepreneurship is driven by the personal need to do something more than just sitting in an office and the marketplace need for innovation or filling a gap.   
  • By using the kitchen himself in an ongoing pursuit of his own food service ambition, Jason know his "product' intimately which allows him to connect authentically with his customers and prospects about the benefits of his space and how to continuously improve it.  
  • Offering complimentary services to your main offering, such as creating a meeting space, can give your business additional revenue streams.
  • Create a strong business plan so you know exactly what you need and what you want during a negotiation; And don't be afraid to ask for what you need, you'll be surprised how often you'll get it.  


Guest Beer:

Deschutes Brewery - Bend, OR

Mirror Pond Pale Ale, 5% ABV, 40 IBU

"This refreshingly uncomplicated ale has inspired the simple moments that become extraordinary when shared. Crisp and clean with subtle hints of caramel, Mirror Pond is a delicious everyday ale whose straightforward single-hop character and smooth maltiness combine to deliver a timeless pale ale."


Angie's Mystery Beer:

Deschutes Brewing - Bend, OR

Fresh Haze IPA, 6.5% ABV, 45 IBU

"Fresh Haze IPA is hazy with a chance of obsession. The flavor explodes in your mouth with notes of orange citrus sweetness and a soft malt body. Carrying both citrus and tropical fruit from Mandarina, Amarillo and Cashmere hops…OJ for days."


Episode Links:

Second Mile Marketplace and Food Hub

Email Jason at


Tazo Tea


Clark County Food System Council



#31. Keeping it Classy with Shannon Joy #LlamaMama

#31. Keeping it Classy with Shannon Joy #LlamaMama

June 5, 2020

Returning to our regularly scheduled podcast programming, we are excited to welcome the owner of the late and legendary Rojo the Llama, Shannon Joy of Classy Camelids. In 2016, Shannon joined her mom's non profit business of Therapy Llamas and built a for profit side from scratch focused on entertainment and education for young and old alike of her herd of Llamas and Alpacas. We also uncovered that each of us hosts have a Camelid alter ego within the herd. Another fun and enlightening episode from a great local small business owner. Prost!


In this episode: 

  • As a new business, it is easy to want to say yes to everything, but learning when to say yes and when to say no can help create healthy habits for your business.
  • Take care of your customers and your community, but don't apologize for trying to be a profitable business.
  • When facing challenges, be decisive when opportunities present them selves. Shannon showed that by creating Zoom Crashers and Virtual field trips to help generate some revenue during the COVID-19 Quarantine.  
  • In the end, it's all about the animals and the joy she gets from the joy the animals give others.  


Guest Beer:

Hop Valley Brewing - Eugene, OR    

Stash Panda, Hazy IPA, 6.5% ABV, 50 IBU

Stash Panda Hazy IPA features Citra® Cryo Hops® and a hefty helping of grapefruit peel, giving this bright, hazy tropical ale an unmasked citrus flavor and aroma."


Angie's Mystery Beer:

Lagunitas Brewing - Petaluma, CA

Little Sumpin' Hazy, 7% ABV, 55 IBU

"We're going au naturel for the summer with the classic wheatley-esque-ish-ness brew you know and love. With a special dry-hopping of Cashere, Citra & Mosaic on a bed of Centennial and Chinook. Juicy, catty, and leaves you with a hop scratch that you can't help but tickle with another taste."


Episode Links:

Classy Camelids

Rojo the Llama