Business Over Beer Episode #89 with Tara Tinsley, Part 2
This week on Business Over Beer, Country Musician, Tara Tinsley, returns for part 2 of her interview.
In this episode, Tara talks about the evolution of her writing, how writing songs merely about pain and struggle no longer inspire her. Rather, she is writing about finding answers to the struggles and finding inspiration in the things that really matter in life. As a result, she is writing more Christian Music as a way to show gratitude for her life and to create music with messages of hope for her audience.
How Trauma Can Inspire Your Work
When Tara Tinsley looked out her window while living in Tacoma, WA, and saw a man lying in the snow, she knew deep down something wasn't right. She walked down to the waterfront and found the man had taken his own life.
She shared this story with us recently on The Business Over Beer Podcast, and this experience is what pushed her to create "Restored", a YouTube series filled with songs of hope and words of encouragement.
Our Impact On Others
One aspect of that experience that really stood out was that while she never knew this man, was never a part of his life, now, he would be a part of her life forever. This is a stark example, but the fact is, we can't always know how we're impacting another's life and there will be people that come in and out of our lives who make a difference in who we are. The opposite is true as well, we are impacting others, even when we don't realize it.
"You can have fame and money, but you can't take those with you when you go," Tara explains, "but you can leave your mark. And, by a mark, I mean helping people and changing lives so they can help people and change lives."
Finding meaning in the stress
Trauma, pain, stress, those are all constants in our human existence. The levels fluctuate, but they are always there, and they can be a source of chronic disease and unhealthiness.
In Tara's case, this trauma was thrust upon her unexpectedly, without warning, and not by choice. As a small business owner, you've chosen this path, so the stress and pain and trauma associated with it are just part of what you've signed up for. Of course, that does not diminish the potential effects of that stress, therefore it's imperative that you find a way to deal with it so it doesn't destroy your health.
One tool you can use is to assign meaning to your stress: Why do you care about it in the first place?
Shawn Achor, happiness researcher and author of The Happiness Advantage, says that when we think about the highest moments of stress in our lives, they are often the experiences that have made us who we are. We are taught that stress is bad and we often try to flee or diminish stress in our lives. But stress can actually be enhancing if you actually acknowledge it, reconnect to the meaning, and channel your stress response toward that meaning. Stress is inevitable, but its effects on you are not.
Tara assigned meaning to her trauma, using it to create something that would help others who are struggling, to understand the importance of forgiveness, and to bring her closer to God.
All of this is a reminder that we humans are all in this thing together. We need love, support and guidance and you never know what pain or struggle someone may be in the midst of. Most of that is silent and guarded. But when we remember that we need each other for survival, when we create safe places for people to be vulnerable and promote wellness and healing, we are making the world a better place.
And in the end, isn't that the point of running a small business, to have a positive impact in the lives of your customers and in your community.
Angie's Mystery Beer:
Shiver Coffee Stout, 10.5% ABV
Proudly brewed with Thomas Hammer Coffee. Silky but bold imperial stout with dark chocolate flavors mixing with Thomas Hammer Coffee to create a delightful espresso flavor. A sipper for dessert or breakfast, if so inclined.
This week on Business Over Beer, we welcome Country Music Star, Tara Tinsley to the program. Tara was shy girl who decided at a young age that she wanted to be a singer. She got her start by signing the National Anthem at a local motocross race, and turned that into a nearly 20 year music career.
In this episode, we talk about the business of being a musician and the challenges of staying relevant in a rapidly changing industry. We were fortunate enough to have Tara play us a few songs, first up, an acoustic version of one of her newest singles, Faith.
Our Guest's Craft Beer Offering:
"From first sniff to the finish, the coffee is evident, but not so evident that it is overpowering. You will also discover chocolate, cinnamon, and even a touch of vanilla in both the flavor and aroma. It has a full, silky body with medium carbonation."
Business Over Beer Episode #87. with Lou Alexander, Part 2
Returning for Part 2 of his interview on the Business Over Beer Podcast is Lou Alexander, Motivational Speaker and Founder of Big A88 Jogger apparel.
In this episode, we learn how Lou used his football experience to approach his Sales process. Also, we learn what launched him into the world of professional speaking, and more about his mission of helping people reach their full potential.
Lou truly is working to make the world a better place by bringing his community together, through social media, through his Big A88 Jogger run club and, by spreading a message of how to find happiness no matter your circumstances.
The One Thing No One Will Tell You About Authenticity
The word "authenticity" gets thrown around a lot these days, especially in the marketing world. We hear that brands cannot be successful unless they are being "authentic". And when Motivational Speaker and the Founder of Big A88 Jogger, Lou Alexander, joined us on The Business Over Beer podcast recently, he, too, said that authenticity is the key to making a positive impact on those around you.
You might think that authenticity is simply being yourself, and what could be easier than just being you. But, the one thing no one will ever tell you is that finding your true authentic self, and for small business owners, establishing an authentic brand, is not easy.
The truth is, being authentic is really hard. You have to decide how you want to show up in the world, and you have to work at it every day. When we were children, we approached the world without fear, no understanding of consequences, just absorbing the world around us, and learning though our experiences.
But somewhere along the line, we lose those child-like instincts, and life tells us that we are supposed to act a certain way because of the color of our skin, the house we live in, the car we drive, or the level of education we've received. Society provides labels for everything and everyone around us and are assigned according to what we see.
Labels prevent authenticity.
And, the funny thing is, we pay extra for certain labels because we believe in what that label represents, but we lose ourselves in the process. The label restricts and constrains us from being our true self. We stop learning, we stop experiencing the world around us as if we were a child doing it for the first time. Instead, we make assumptions, and allow others to influence how we think and what we know.
Authenticity Lies in Your Energy
Close your eyes. How do you feel?
Are you happy or unhappy?
Are you calm or stressed?
What's at the foundation of that feeling, does it come from something in your control or out of your control?
Would you be satisfied if others judged you based on that feeling?
Let's say you feel unhappy. Are you unhappy because you can't get the car you want or because you don't have food on the table? If the cause of your unhappiness, or stress, or insert some other negative emotion here, is something that is in your control, then it's merely a notion you are placing on yourself.
As a result, that's the energy you carry with you. When you close your eyes and focus on how you truly want to show up in the world, the energy you give off to others, without apology, without pretense, is your authentic self. Others may try to label you, but that doesn't matter because those who try to label you no longer serve your ability to be impactful.
And by putting your focus on the energy you give off, you have more awareness of the energy of others, the energy you are looking to receive. You stop looking with your eyes, and start feeling for connection with humanity.
That's authenticity. That's impactful. And it's not easy.
Angie's Mystery Beer:
Barrel Mountain Brewing - Battle Ground, WA
Trail Builder Imperial IPA, 9% ABV, 100 IBU
"Pungent hop aroma with a unique fruitiness. Tropical fruit and citrus zest. Resinous bitterness with a dry, clean mouthfeel."
#86 | Lou Alexander, Part 1 | Motivation vs. Cultivation: Which one will springboard your small business to the next level?
Business Over Beer Episode #86 with Lou Alexander, Part 1
The Business Over Beer podcast welcomes Motivational Speaker, Lou Alexander of Authentic Impact, and Founder of the Big A88 Jogger apparel line.
Despite the hardships that came from growing up in the inner city, Lou had an amazing family foundation laid by his mother, he found football at the age of 15, and was highly recruited to play division 1 college football. Lou accepted a scholarship to play for Syracuse University, was the first in his family to graduate college, and went on to play in the NFL with the New Orleans Saints as an undrafted Free Agent.
Now with a lifetime of experience to draw on, Lou is sharing what he has learned from his journey, and is focused on helping people become their biggest selves at whatever they do.
Motivation vs. Cultivation: Which one will springboard your small business to the next level?
We all face challenges in our lives, we all have ups and downs, and as small business owners, those highs and lows can come in rapid succession. Also, we all know that personal development and growth can come out of hardship. We often learn more from our failures than from our successes, and we can use that failure as motivation to achieve success.
But when Lou Alexander joined us recently on The Business Over Beer podcast, he shared a very unique perspective on how to take your small business, your leadership skills and your growth mindset to another level.
Motivation or Cultivation?
Small business owners and entrepreneurs are naturally highly motivated and have a deep-seated passion for solving problems. As a motivated leader, you work on improving the skill sets you already have, you work to be better in your current environment.
But is that motivation enough, or is there another level that can help you achieve even greater success?
Yes, it's cultivation. To be cultivated means that you want to acquire new skills, new qualities and new habits. Cultivation is about growing something bigger outside of your motivation. Cultivation is motivation coupled with curiosity and an openness to ask for help in order to learn new ways of doing things.
Unfortunately, our motivation can get in the way. We are motivated by how others view us, motivated not to appear weak, lost or not in control of every aspect of our business and lives. As a result, our egos can restrict cultivation.
Small business owners rely on their motivation to keep at the daily grind of building a business. We are constantly looking for the spot where our product or service fits in the marketplace, and what are all the right elements that will launch our business forward. We're looking for a springboard and it's your motivation that gets you to the springboard.
For many of us, that's enough. Once we find the springboard, we are content, we have a feeling that we made it, that we have nothing else to learn, and it's enough to feed our motivation. Most definitely you can be a strong leader and build a successful business by merely tapping into your motivation.
But what Lou talked about with us is next level leadership, next level entrepreneurship for those who are ready to take it on, and be willing to admit that they don't have all the answers.
Are you ready to be cultivated?
Sticking with the springboard analogy: if the springboard is motivation, understanding the mechanics of how the springboard works is cultivation.
For example, as a kid from the inner city, who lost his father at an early age, Lou had plenty of motivation to improve his circumstances. So when he had the opportunity to attend Syracuse University on a football scholarship, he knew that could be the springboard to a better life. When he arrived on campus, he felt like he had made it. He was the first in his family to make it to college, he broke the cycle, and for Lou at that time, it was good enough.
But what Lou understands now, that he didn't know then, and that many of us do not consider when we are launching our small business forward is, if you don't know how the springboard works, and you just blindly jump, you may get launched in the wrong direction and end up hurting yourself.
"I didn't take the mechanics of getting to the next level seriously. I didn't understand what was under the spring board to make me launch, all I knew was it was a launch pad," Lou said. "I didn't take the time know how it actually worked, and I got hit in the mouth."
Are you willing to Dig Deep?
So what does this motivation vs. cultivation mean for small business owners?
- Dig deep and stay motivated enough to find the springboard that can launch your business to the next level.
- Dig deeper to understand how this springboard works so you know where you're headed.
- Dig deepest by always looking for ways learn and acquire new skills; do not rest on your laurels and simply be content with who you are today; take the finite details personal.
Small business ownership is not race with a start and finish line. You may think you've made it, but you haven't, there's always another level if you're willing to cultivate it.
Golden State Cider - Sebastopol, CA
Jamaica, 5.8% ABV
"Inspired by the rich tradition of Agua Frescas, Jamaica reimagines this familiar taste from a dry cider perspective. Jamaica is a naturally pink cider made with tropical hibiscus flowers, which create fragrant aromas that lead to fresh berry flavors and a tart, round finish."
#85. | Katie Zink, Part 2 | Want equity in the workplace? Don’t focus on benefiting the already widely benefitted?
Business Over Beer episode #85. with Katie Zink, Part 2
Returning for Part 2 of her interview on the Business Over Beer Podcast is Katie Zink, Founder and Principal Consultant with Social Construct Consulting.
In this episode we delve into the great work Katie is doing with organizations to create and implement diversity, equity and inclusion (DE&I) plans, focusing on companies that truly care about these issues.
At Social Construct Consulting, her effort is not in convincing people that DE&I is important. She is not breaking down the doors of white CEOs demanding they give up their seat. Her work focuses on companies that want to do better in these areas, who recognize they will be better for it because it helps their employees do better at work, enjoy their work, and will create a safer and more comfortable place for more people at work.
She aims to make things better for everybody, but it will take everybody.
Making equity benefit the already widely benefitted
How do we convince the people who already have the power and privilege that improved diversity, equity and inclusion are good things for them and their businesses?
That question was asked to Katie Zink, Founder of Social Construct Consulting, during the latest episode of the Business Over Beer Podcast by Co-Host Jonathan Kaylor.
The question is a reasonable one when you think about all the calls to give more people of color, women, LBGTQ, and other underrepresented groups a "seat at the table". The underlying issue, as Jonathan noted in the episode, is that those in a position to give up these seats are not interested in relinquishing any of their power or privilege because they do not see any benefit for themselves.
Katie calmly responded, so you're asking, "how do we make equity benefit the already widely benefitted?"
Instantly, Jonathan realized that he had asked the wrong question. And more importantly, his mindset and the questions he had been asking himself, too, about how to advocate for equity, were also wrong.
We should not be looking to make a business case for DE&I, trying to measure how it will improve the bottom line. As Katie explains, there is no silver bullet solution, and those who do not understand why this is important for companies, probably just don't care. Even the word "inclusion" is being interrogated because it centers around dominant culture as well. Someone has to do the including, right?
One reason so many diversity initiatives fail at companies is because the focus is on hiring underrepresented groups into the existing culture. The only way to address the root cause is to first change the culture, to build a new table, and create a collectivist mindset.
Yes collectivism challenges the people who have that power who don't want to give it to anybody. Yes, collectivism requires a relinquishing of power. Yes, collectivism is counter to our current crony capitalist system. No collectivism is not socialism or communism.
A collective culture is everyone's job and the purpose is to serve a collective organization, not just certain individuals and real change will not happen by trying to convince the one percenters.
This becomes a grass roots initiative, with real entrepreneurs and small business owners, who understand the gap and want change. This is what entrepreneurs do, they pioneer new spaces, new thoughts, and don't wait to be invited to someone else's table. Small business owners must feel empowered to advocate for change, and know that we do have all the power with a collectivist mindset.
Angie's Mystery Beer:
Browar Witnica, S.A. - Poland
Black Boss Porter, 9.4% ABV
"Brown-colored porter falling into a dark ruby. The foam is very durable, the smell is clearly caramel. The taste is dominated by burnt caramel with a noticeable and moderate bitterness and sweetness."
Business Over Beer Episode #84. with Katie Zink, Part 1
On this episode of the Business Over Beer Podcast, we have Katie Zink, Founder of Social Construct Consulting. Katie focuses her work at the intersection of employee activism and culture, where she helps organizations create an initial Diversity, Equity & Inclusion (DE&I) plan and works closely with them on how they're going to make culture change happen.
In the episode, Katie gives us her definition of corporate culture, the different components that make up culture, and how perks impact culture. Also, we discuss navigating proper cultural language, privilege of dominant culture, and creating pathways to success for all.
Our Guest's Craft Beer Offering:
GoodLife Brewing - Bend, OR
Sippy Cup Hazy Pale Ale, 6.4% ABV, 35 IBU
"A hazy yet brightly golden color, Pale Ale, with a thick creamy head, bursting with juicy hop flavor and aroma. Utilizing a yeast strain from Imperial Organic Yeast, we used a light malt bill with fruit-forward hops Galaxy, Mosaic, and El Dorado. Melon, pineapple, black tea, and citrus notes are upfront in the aroma. A light, medium-bodied mouthfeel finishes with a burst of citrus/tropical flavors and a very subtle bitterness."
The Business Over Beer podcast welcomes back Iggy Odighizuwa, Chief of Operations at Systems-By-Design, and Head Transformation Coach at Tri-180 Coaching.
2020 challenged, and clarified, Iggy's mission and values. Iggy hired a coach to help him grow his business, which did not help him produce the results he needed. So, he developed his own client acquisition system which was so successful, that the coach he had hired licensed it from him so the coach could use it with his own clients.
Iggy shares the story of how that coach then sued Iggy for the ownership rights to the program, which he was able to successfully defend in court, and ultimately led to the launch of his new business, Systems-By-Design.
In this episode, we learn that small business success comes from perseverance and fortitude, following your core values, and taking advantage of opportunities as they come up, even if the timing doesn't fit into your overall plan.
The 2 cornerstones of an Entrepreneur Mindset
Small Business Ownership can be very overwhelming, especially early on. You have to wear every hat, you have to work inside your business, and find the time to work on your business. Money is tight. Time is even tighter. And it can be very challenging to stay focused on keeping a healthy mindset while still kicking the can down the road.
Iggy Odighizuwa, Chief of Operations for software consulting firm, Systems-By-Design, recently joined us on the Business Over Beer Podcast, and he talked about his experience taking those first steps into Entrepreneurship and shared with us the 2 cornerstones of an Entrepreneur Mindset: Impact and Leverage.
When developing your business model, any small business owner must be able to answer this question: How can I make the greatest impact on those I am looking to serve?
The question is not how can I impact the most people, or how do I satisfy everyone.
Having the greatest impact is about understanding your specialty, what is your corner of the market and knowing how you are going to help the people you say you want to help. As a true professional, your impact needs to be focused outward. We often time get caught in the trap of making it all about ourselves and focusing on how it impacts me or my business.
Considering "greatest impact" for those you serve requires you to be flexible in how you approach your business model. The delivery system for creating the greatest impact may be different that the one you are using today or what you originally envisioned when you launched your business.
But when you clearly define your target market, and commit yourself to greatest impact, then you can use it to maximum advantage: leverage.
For a healthy entrepreneur mindset, a second question every small business owner needs to answer is where do I have leverage or where can I create leverage?
Leverage serves as your compass and creates freedom and flexibility. You can leverage your professionalism, your specific expertise, your values as small business owner. The clarity you create around these leverage points helps you draw your ideal customer.
When you know where you have leverage, you can determine how you want to use it. Charge a premium price. Acquire more clients. Acquire better clients. Grow your team. Or you can do what Iggy did, and share the leverage.
Iggy has a well documented personal training system that gets results for his clients. But as just one person, he has a cap on the number of people he can help. So he could have leveraged his expertise by bringing in a team of other trainers under him to expand his reach. But eventually each trainer would max out and burn out the same way he did.
So he had to reconsider greatest impact, which was to take his program online. Doing that leveraged his system and expertise, and differentiated himself from all the unqualified trainers who were corrupting the space. He created leverage for his clients, too, by providing a permanent solution that they could keep coming back to in order to maintain their results. And since the system taught his clients how to do it themselves, Iggy could focus more of his time on bringing in more clients that he could help get healthy. Talk about leveraging your expertise for greatest impact.
Now, he is teaching other fitness professionals how to do the same thing, giving them added leverage to create successful business, and as a result, exponentially increasing his impact on those who need help getting healthy.
Leverage gives you the freedom to say no to certain prospects or activities. It gives you the freedom to put the proper value on your product or service. And Intentionally applying leverage in the right areas empowers yourself, your team, and the people you serve, creating a better life for everyone your business touches.
Angie's Mystery Beer:
San Tan Brewing Co. - Chandler, AZ
Moon Juice Galactic IPA, 7.3% ABV, 65 IBU
"An out-of-this-world IPA crafted with tons of Galaxy and Nelson-Sauvin hops that transcends all Earthly pleasures, emitting an aroma of peach, apricot and tropical fruit."
Business Over Beer Podcast episode #82. with Iggy Odighizuwa, Part 1
On this episode of the Business Over Beer podcast, we welcome Iggy Odighizuwa, Head Transformation Coach at Tri-180 Coaching and Chief of Operations at Systems-By-Design.
Iggy got into the health and fitness space training athletes at a university, and then built a large personal training business doing upwards of 70 - 100 sessions per week. Facing burn out and a business model that was clearly unsustainable, Iggy shifted to an online coaching model, systemizing his training program to be more efficient, more sustainable for himself, and providing better result for his clients.
Iggy then brought the systemization expertise he built to Systems-By-Design, a software consulting company, specializing in marketing and creating systems for client acquisition, content delivery and business operations for health and fitness professionals who are looking to build their business online.
While their focus on the health and fitness space, the application of their software can be used for nearly any small business.
"You learn so much more about yourself as an entrepreneur. You realize what's important to you. You have to make sacrifices to get to where you want to be and forces you to develop your character and grow as a human being, so you can be the man and be the leader that you need to be to take your business where you want to go."
- Iggy Odighizuwa, COO Systems-By-Design
Our Guest's Craft Beer Offering:
Black Raven Brewing Company - Redmond, WA
Wisdom Seeker, Double IPA, 8.9% ABV, 70 IBU
"Folklore and mythology present the raven as an omniscient creature with special powers and abilities. The Wisdom Seeker Double IPA gets its special powers from an enormous amount of hops and malted barley. Brewed in the West coast Double IPA style, this bold brew features massive citrus and herbal hop additions and a full hop aroma. Seek your wisdom cautiously; this hop feast packs a punch."